Dollar General Believe Beauty Product Review

Dollar General (DG) has embarked in the competitive category of cosmetics.  They now have a private-label makeup line named “Believe Beauty. ”  This label is not the first makeup line Dollar General has put out to the public sector.  The first private-label beauty line is named Studio Selection (SS) .  DG launched SS about a year ago, as part of their hair and skin categories. Believe Beauty has foundations, eye, lip, and even the ever so popular artificial eyelashes.   DG consumers can confidentially shop their favorite low coast makeup…

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