Content creators create education and entertainment information for a particular audience.
The content can be tanguble items such as:
- Still photography
- Blog post
- Online courses
Content creation is one of the most heavily utilized forms of information distributed by brands to attract new clients.
Not only do brands want to attract new customers, but they also want to keep their current customers.
Content creation is NOT a get rich quick scheme. It DOES take time and effort, but, you can be a successful.
If you stick with it and don’t give up just because things aren’t moving fast enough, you will be rewarded.
Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.Galatians 6:9
8 Strategies to Become the best Content Creator
- If (and whenever) possible, Write and publish something every day.
- Read and study news about your niche.
- Know your audience
- Be creative.
- Be solution oriented
- Network with like minded people
- Be about your business
In order to create good content, you will need to consistently research your topics or niche.
This means you will spend a lot of your time on the internet. You should be reading and researching at all times.
You must make it a point to get to Know your audience. Don’t try and fudge your way through info. People will smell phony really quickly and you will lose all credibility.
If you’re confused, then everything you try to convey will be confusing. Know your stuff .
Get organized. If you are a person that’s all over the place, now is the time to revamp your life.
Years ago I had a boss by the name of Martin Trevino. The only reason I’m mentioning his name is because he taught me something very valuable and I never received the opportunity to let him know.
I thought he was just trying to get under my nails at work. I fought it for a long time, but now I realized I was wrong and he was right.
Mr. Trevino taught me to get a note pad (Steno Pad) and label it at the top. (TO DO LIST) along with the date.
Each day, write what you need to get done for that day.
As the tasks are complete, cross them off and move onto the next task.
I thought this method was so stupid. I thought this was a waste of time. Well, here I am over 30 years later and the TO DO LIST is my best friend.
I have tried to teach my own kids to use a daily To Do list, but guess what? they think it’s a stupid idea. It’s a vicious cycle I tell you.
So, if anyone knows Martin, please let him know I really did learn something and a sincere thank you.
YOU can set the notebook on your desk so you can take notes on anything you read. Also, use it for your to do list
1. Become a regular writer.
Ever heard the saying, “If you don’t use it, you’ll lose it?” It’s TRUE.
Successful content creators understand the importance of constantly utilizing their writing muscles.
Doing so helps them work through ideas that might be jumbled in their head and identify pieces of information that could turn into full blown ideas later.
Content creators may not always be inspired to write, but they do know something inspiring can come from their writing.
I read something a few years ago that stated, “In order for something to become a habit, it must be done for at least 21 days. ”
If this is in fact a true statement, you must push yourself to write every day for 21 days straight.
Check out the 21/90 Rule when you have time.
Lets not get this all wrong, I’m not saying you need to write a 1500-word blog post every day.
Rather, I’m talking about setting aside 10 or 15 minutes a day to jot down some thoughts and ideas.
Figure out a time of day when your mind is the clearest — for most people, that’s first thing in the morning. Sometimes the last thing before you go to bed is a great time to write. You’ve had a full day and thou ghb ts are plentiful. You choose.
Again, no pressure, just let your thoughts run free– just free-form write.
Questions to get into the writing flow:
- What did you read yesterday that motivated you?
- What left you with more questions?
Answering those questions should start the thoughts flowing forth.
2. Study your audience.
One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can suck the creativity right out of you.
In the beginning, you won’t even realize you have an audience because no one comments or likes anything you write about.
You are not alone. Just about everyone goes through it.
Trust me, someone somewhere is reading and soaking up your information, but they just don’t feel obligated or connected to offer you their opinion or feedback.
Remember, at the end of the day, your audience helps you pay your bills. Don’t kick them to the curb just yet.
Therefore, if you study and interact with your audience in depth, you’ll find learning opportunities that you wouldn’t have found on your own.
Don’t give up on them. Someone will come around and then it will be a domino effect.
Your audience is your backbone. It’s not easy finding them, but when they show up, you better let them know you will be there for them
Successful content creators: know their audience inside and out.
You will need to follow suit. Take time to examine your readers and viewers:
Questions on getting to know your audience.
- What do they want that you’re not yet giving them?
- What information are they actually looking for?
- What problems do they have that you can solve for them?
3. Establish your own voice.
As you already know, there is no need to reinvent the wheel. You may not find a subject or niche on planet earth that hasn’t been written about or covered on somebody’s blog.
In other words, you’re not the only one offering good advice.
Examples of media outlets that provide the same stories told in their own voice or opinion:
- The View Daytime
- The Real Daytime
- Wendy Williams
- Dish Nation
Nevertheless, there are things you can do to stand out from the other content creators in your field: learn new tactics and new ways to promote and get your content viewed.
These new methods will help you gain trust over time. Standing out from the crowd is your number one priority.
Create a buzz. Be the buzz
What can you bring to your content, that nobody else can? Answer: your own personal voice.
Readers click on your content for the information, but they come back for the personality.
Yes, writing can convey your personality. Videos can do that as well. Don’t be fake, be real.
Everyone isn’t high strung. Everyone isnt looking for someone who’s yelling and throwing their hands all around.
If you are freelancing for a particular brand, you may not be able to be as verbal as you are on your own platform, but that doesn’t mean you can’t engage in a unique perspective that inspires you.
Learn to blend your employer’s content guidelines with your own creativity, and you’ll become more valuable in the long run.
You will be a sought after content creator the more your value goes up.
4. Curate other people’s content (when it makes sense to).
If you watch any daytime t.v, you will quickly learn that there’s no shortage of people curating content these days.
Successful content creators know it’s not enough to take relevant industry news and send it back out to your fans and followers verbatim.
“Its imperative to position yourself as an expert and genuinely interact with your communitiy.”
Start making it a habit to ONLY curate content when you have something valuable to add.
Be confident in your new found abilities as a researcher. Give your readers additional, useful information or even an opinion when sharing other peoples content.
We definitely live in a day and age where people want to say what’s on their mind.
5. Understand your KPIs.
As you’ve probably come to find out, Just deserves.
Key performance indicator (KPI), is a specific metric you’ve chosen to measure how well your content is doing against your expectations.
This is measured by:
- Social media traffic, the number of visitors you receive from a social media post.
- Direct traffic, visitors that come to your site by entering your website’s URL directly into their browser’s address bar.
- Organic traffic, the number of visitors that come to your site from a search engine result link.
- Submissions, the number of people who visit your site and leave having submitted their contact information in exchange for a resource you offered them (aka lead generation).
6. Network Network Network
Content creators know their success is due not only to passion and persistence, but also to those who taught them, inspired them, and pushed them to think differently.
One way content creators grow into successful content creators is because they have accepted the fact there’s more to learn than what they already know, and they’re open to new ways of thinking.
Networking forces you to listen to other people’s ideas and take them into consideration alongside their own.
Get in the habit of networking.
They aren’t called social networks for nothing! Spend some time on Twitter, lmk Facebook, and LinkedIn to check out who the leaders in your industry are and emulate them.
Once you do that, you can start the networking process. I know, I know. I’m not )an extrovert either. The thought of networking makes me cringe.
I’d rather not speak in front of a crowd or host big conferences.
Make it easy on yourself and start small with friends, co-workers, and even family. Striking up a conversation in the kitchen or at your desks shouldn’t be too scary, because you already have a commonality.
7. Offer solutions, not just commentary.
When you’re in the beginning stages as a content creator, you probably already have the knowledge your market is looking for.
Expertise isn’t everything.
If you want your audience to remember your content, don’t just recite the things you know — explain why they’re important and what your audience will gain from it.
The people consuming your content aren’t interested in not just hearing you talk. They are looking to satisfy specific needs.
It’s your job to put your niche observations into terms they can understand and find lessons in.
8. Question everything.
Content creators are curious by nature. You need to be curious to identify problems worth solving. This will enable you to come up with new solutions.
NEW Solutions to age-old problems will get content creators on the radar.
Dont be afraid to question the status quo. Go ahead play devil’s advocate.
It’s okay to question why an author thinks a certian way. Also, what happened in the industry that may have caused this different viewpoint.
You will soon begin to think more critically about the content you’re consuming. You will gain your voice.
Content creation isn’t a job for the faint at heart. A successful content creator starts with the habits you form starting now.
Your habits will set you up to produce some valuable content that will actually solve a problem for your target audience.
Disclaimer: This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase.